What It Does: Twitter hosts a platform where millions of users can log on to read trends or air their views on events happening around the world. Its user-generated content is also a source of entertainment to other users.
Mission: Twitter’s mission is to use its positive power to strengthen communities via people, platform, and profit.
Size and Presence: Twitter's workforce size in the UK is unknown, but the company has a couple of offices in Manchester and London.
Best Known For: Twitter is among the most popular social media platforms in the world, with more than 500 million tweets and 100 million active users in a day. It's a way to stay connected and get current on events happening locally and internationally.
The Good Bits: The company offers attractive incentives to its employees. The pay is competitive. The company has a laid-back and friendly working atmosphere. Twitter is like a family away from home.
The Not-So-Good Bits: Getting a job at Twitter is not easy.
Twitter was established in a long brainstorming session by board members of Odeo, a podcasting firm. Jack Dorsey, a student of New York Varsity then suggested using an SMS service to connect with a small group of individuals. In early 2006, this idea took shape, and Dorsey published the first tweet that same month. The first prototype of the social media service served as an internal communication platform for employees of Odeo. In July, the public version of Twitter was released. In October, Dorsey, Evan Williams, Biz Stone and others established Obvious Corporation and purchased Odeo and its assets, including the podcast service and Twitter, from the current investors/shareholders. In 2007, Twitter became its own company. The company gained popularity that same year thanks to the South by Southwest Interactive Conference.
Shortly after the conference, there was an improvement in Twitter usage, and the number of daily tweets tripled. In 2012, Twitter announced its intention to establish an office in Detroit to collaborate with advertising agencies and automotive manufacturers. The company also established an office in Dublin. In late 2012, Twitter hit a monthly active user base of 200 million people. The following year, the company had its IPO and was listed on the New York Exchange. In 2017, Twitter reinvented its dashboard to improve user experience on the platform. In 2022, Elon Musk acquired Twitter and made it a private company.
Twitter is a community on its own. It comprises culturally and racially diverse individuals united by a common purpose and goal. The working atmosphere is friendly, warm, and welcoming, and this makes Twitter a safe haven for freshers and interns who want to kickstart their careers in the social media industry. The company believes in talent and treats everyone equally. Twitter also ensures that no worker is marginalised or denied access to the incentives and benefits enjoyed by others. The company has no specific dress code.
The company’s internship program is an immersive experience. Interns are placed in a simulation of a real office setting where they can gain the relevant skills and expertise that will make them standout employees. Twitter also gives interns real tasks and projects to work on, allowing them to apply what they've learnt to practice. This experience also prepares them for life at Twitter and ensures they don't feel out of depth.
After screening applications and selecting suitable candidates, the company screens them through the following:
Twitter pays its new graduates an average of £35,000 annually.
Twitter launched a hashtag function (#donate) to help its users donate to charities via tweets and retweets.
Twitter made headlines after it permanently suspended the account of Katie Hopkins, an extreme British right-wing columnist, for the violation of its policy on hateful conduct.