What It Does: ASOS specialises in merchandising, design & garment technology, cloth production and marketing. ASOS has up to 85,000 lines of male clothing, female clothing, accessories, and jewellery.
Mission: ASOS's mission is to be the go-to destination for fashionable youths.
Size and Presence: The numerical size of the company's workforce is not known. The company's headquarters in the UK is situated in London.
Best Known For: ASOS is a popular fashion retail business in the UK. With 85,000 products from 4,500 product lines, ASOS has a product catalogue that's unrivalled in its industry. The company also hosts The Beauty Awards.
The Good Bits: The management is easy to work with. The work atmosphere is exciting and fun. ASOS Employees are entitled to certain benefits aside from their basic pay. There's room for learning.
The Not-So-Good Bits: Employees get to stand a lot. The work can sometimes be challenging.
This company has a young history. It came into existence when Nick Robertson, Quentin Griffiths, Deborah Thorpe, and Andrew Regan joined forces to create the company in 2000. In 2003, the company's shareholders unanimously agreed to change the company's name from AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS.com Ltd and ASOS PLC. The following year, the company reported huge sales and launched its brand of female clothing later that year. 2005 was a bad year because the business had to shut down because of the Buncefield Fuel Depot explosion temporarily. The temporary closure of the business made them incur losses to the tune of £5 million.
The company eventually resumed operations and started recovering its losses gradually. In 2008, the company launched kids' clothing in its online store. This venture wasn't a success because of the decline in offers for kids' clothing. Two years later, ASOS dumped the venture to focus exclusively on the production and selling of clothes for the young adult market. Later that year, ASOS launched into the international market by opening three shops in the U.S, Germany and France. During the Covid-19 pandemic, ASOS announced that it would not charge commissions on the transactions of small-scale retailers as a way of providing support.
ASOS is an innovation-powered company. The company's values include Discipline, Creativity, Authenticity, and Bravery. As such, there aren't many rules to adhere to because creativity reigns supreme. The company encourages hard work and embodies the love for the work it does. The company is so single-minded in its quest for talented and creative individuals that it doesn't pay attention to certain prejudicial factors. Talking about race, religion, gender, sexuality, political affiliations, marital status, disability, nationality, creed, or social status. The work can be challenging and fast-paced sometimes, but the collaborative spirit among the employees makes it easier to handle. This is the perfect environment for freshers and interns.
ASOS takes the professional development of its workforce seriously to stay on top of the industry. Undergraduates can apply for accredited placements in the company in any of the operational sectors (retail, brand experience, supply chain, and finance). The company's interns receive direct mentorship from experienced professionals and senior colleagues, as well as benefit from support programs meant to fast-track their growth. Freshers and interns are placed in teams and given real projects to execute. This immerses them into life at ASOS, and they can start building their work experience from there.
After the company has screened submitted applications and selected suitable candidates, it subjects them to a series of interviews:
ASOS pays its fresh graduates an average yearly salary of £25,000.
It's been speculated that ASOS will create up to 25,000 jobs next year. This will improve the employment rate in the country.
There's no widely published controversy.